Extensive plans are now underway for the development of the 2011 edition of the Tour of Oman and the Muscat Festival (starting on 27 January 2011) and on the occasion of the 2nd Asian Beach Games (8-16 December), His Excellency Sultan bin Hamdoon Al Harthi, Eddy Merckx, Christian Prudhomme and Bernard Hinault revealed all the details of this second edition of the Tour of Oman, including the successful teams selected to participate and the 2011 route maps at a press conference held in Oman’s new al-Musannah Sports City, just outside of Muscat.

This year Muscat Municipality has also teamed up with the Ministry of Tourism to create an international advertising campaign to encourage tourists to come and experience the event first hand. The international campaign was launched by the Ministry of Tourism in London on 9 November at the World Travel Market while the local campaign will be officially launched in Muscat by His Excellency Eng. Sultan bin Hamdon Al Harthi, Head of Muscat Municipality on 8 January after Oman’s National Day Celebrations and the Asian Beach Games have ended.